Keywords: media frames
Scientifically framed gene drive communication perceived as credible but riskierE. A. MacDonald, E. D. Edwards, J. Balanovic and F. Medvecky, People and Nature, 2021.
Framing is a communication technique in which certain beliefs or values are emphasized that resonate with the target audience. Framing may increase how much people objectively think about new information and update their opinions; framing may mitigate emo
Keywords: community and stakeholder engagement, CRISPR, gene drive synthetic, invasive species, media frames, policy, public engagement, risk, Synthetic biology
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