Keywords: media frames

Scientifically framed gene drive communication perceived as credible but riskier

E. A. MacDonald, E. D. Edwards, J. Balanovic and F. Medvecky,  People and Nature,  2021.
Framing is a communication technique in which certain beliefs or values are emphasized that resonate with the target audience. Framing may increase how much people objectively think about new information and update their opinions; framing may mitigate emo
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